occurs when respondents tend to favour objects because of their position in a list or sequence. The objects at the beginning and at the end of a list can be remembered more than those occurring in the middle. Usual practice is to rotate a list to eliminate this type of bias.
RESEARCH ORDER BIAS (POSITION BIAS OR SEQUENTIAL BIAS)
Meaning of RESEARCH ORDER BIAS (POSITION BIAS OR SEQUENTIAL BIAS) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012