ENTERPRISE CULTURE

noun (Business World) (People and Society) A capitalist society in which entrepreneurial activity and initiative are explicitly encouraged; a culture founded on an individualistic, go-getting economic ethic. Etymology: Formed by compounding: a culture founded on (business) enterprise. In general, enterprise has been a favourite word in the economic vocabulary of the Conservative government in the UK during the eighties and nineties: see also enterprise zone below. History and Usage: Put forward by Sir Keith Joseph and other prominent Conservatives from the early eighties in the UK, the enterprise culture was modelled on the spirit of free enterprise which characterized US society. In the UK it found its expression principally in various schemes to encourage small businesses and financial self-reliance, as well as in the fostering of a more individualistic and materialistic atmosphere in British society. At the age of 27 she has embraced the enterprise culture and established Upstage Theatre. Blitz Jan. 1989, p. 11 They are required to...review their courses and explain how they are going to alter them in the light of the career prospects of their students, the enterprise culture, 1992...and, for all I know, the end of the world. Modern Painters Autumn 1989, p. 78