SEAGRAM COMPANY LTD., THE

corporation that is the largest producer and marketer of distilled spirits in the world. It is headquartered in Montreal, Que. The company began when Distillers Corp., Ltd., a Montreal distillery owned by Samuel Bronfman, acquired Joseph E. Seagram & Sons in 1928. The new company was named Distillers CorporationSeagrams Ltd., and it grew rapidly during the later years of the Prohibition era and during the 1930s. By the 1940s the firm had become the largest distiller in both Canada and the United States. Under the leadership of the founder's son, Edgar M. Bronfman, who became head of the company in 1971, the firm diversified during the 1950s and '60s from its original base of blended whiskies into the production and marketing of Scotch, bourbon, rum, vodka, gin, and many different wines. It also expanded into the European, Latin American, East Asian, and African markets with its products. The company adopted its present name in 1975. It produces more than 400 different brands of distilled spirits and wines. Edgar M. Bronfman, Jr., took over as head of the company in 1989. Seagram in 1995 purchased MCA Inc., a media and entertainment firm, from the Matsushita Electric Industrial Company.