TOEI COMPANY, LTD

leading Japanese motion-picture studio, the films of which are usually dramas and thrillers for children and rural audiences. Toei was formed in 1951 from the Toyoko and Oizumi Studios and the Tokyo Motion Picture Distribution Company. By 1954 it was producing two full-length features a week by eliminating set changes and concentrating on action pictures. Toei was the first to set up a definite program for making wide-screen films and lent exhibitors the money to convert to wide-screen facilities. In the 1950s Toei entered television broadcasting.