noun Date: 1853 the use of offensive names especially to win an argument or to induce rejection or condemnation (as of a person or project) without objective consideration of the facts
NAME-CALLING
Meaning of NAME-CALLING in English
Merriam Webster. Explanatory English dictionary Merriam Webster. Толковый словарь английского языка Мерриам-Уэбстер. 2012