technique used by suppliers to measure the relative profitability of serving their trade customers. All costs of serving that customer are accounted for and the level of profits made through that customer is measured.
CUSTOMER ACCOUNT PROFITABILITY (CAP)
Meaning of CUSTOMER ACCOUNT PROFITABILITY (CAP) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012