a set of formal procedures for collecting and analysing data from all sources (identified as; internal reports, intelligence system, marketing research, data storage and analysis ) and disseminating information regularly to marketing decision makers.
MIS, MARKETING INFORMATION SYSTEM
Meaning of MIS, MARKETING INFORMATION SYSTEM in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012