RESEARCH INDIRECT OBSERVATION (TRACE ANALYSIS)


Meaning of RESEARCH INDIRECT OBSERVATION (TRACE ANALYSIS) in English

an observation technique where some record of past behaviour is used to deduce what happened during an event, eg looking at packaging usage in a fast food restaurant to understand what flavoured drinks sell the most.

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .