RESEARCH PRE-TEST MANIPULATION INTERACTION BIAS ( INTERACTIVE TESTING EFFECT)


Meaning of RESEARCH PRE-TEST MANIPULATION INTERACTION BIAS ( INTERACTIVE TESTING EFFECT) in English

when the pre-testing in an experiment heightens participants’ sensitivity and makes them behave in a systematically different way during the experiment that prevents the results being generalised to a population of interest (ie it reduces external validity).

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .