I. intransitive verb
: to get out of bed
rolled out about three o'clock in the morning to ride guard till daylight — F.B.Gipson
II. intransitive verb
: to run toward one flank usually parallel to the line of scrimmage especially before throwing a pass
the quarterback would either hand off to the fullback or fake to him and roll out — Arthur Sampson
transitive verb
: to introduce (as a new product) especially for widespread sale to the public