or World Wide Fund for Nature
Largest privately supported international conservation organization in the world.
Founded in 1961 by a small group of European scientists, naturalists, and business and political leaders, including Peter Markham Scott , the organization raises funds and channels them to other conservation groups. It directs its efforts toward protecting endangered environments such as coral reefs, saving endangered species, and addressing global threats such as pollution. It has helped establish and manage parks and reserves, and was instrumental in saving the giant panda (whose image it uses as its symbol) and other endangered species.