LORILLARD COMPANY

in full P. Lorillard Company, oldest tobacco manufacturer in the United States, dating to 1760, when a French immigrant, Pierre Lorillard, opened a manufactory in New York City. It originally made pipe tobacco, cigars, plug chewing tobacco, and snuff. Tobacco for roll-your-own cigarettes was introduced in 1860, and cigarettes were being manufactured by the 1880s. From the 1890s to 1911 it was a part of the giant tobacco trust, the American Tobacco Company (see American Brands, Inc.), but once more became independent when the U.S. Court of Appeals dissolved the trust. Lorillard's chief cigarettes have been Old Gold (introduced in 1926) and Kent (1952). The company, now called Lorillard, is a division of the conglomerate Loews Corporation and is headquartered in New York City. The major factory is in Greensboro, N.C.