transcription, транскрипция: [ haɪp ]
( hypes, hyping, hyped)
1.
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
We are certainly seeing a lot of hype by some companies...
N-UNCOUNT : usu supp N [ disapproval ]
2.
To hype a product means to advertise or praise it a lot.
We had to hype the film to attract the financiers...
VERB : V n [ disapproval ]
•
Hype up means the same as hype .
The media seems obsessed with hyping up individuals or groups...
PHRASAL VERB : V P n (not pron)