I. noun
COLLOCATIONS FROM OTHER ENTRIES
hyped up
media hype (= when the media give something too much attention and try to make it seem more important or better than it really is )
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the media hype surrounding the match against France
COLLOCATIONS FROM CORPUS
■ NOUN
media
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Some find the high degree of media hype that has surrounded publication slightly worrying.
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Self-absorbed media hype went only so far.
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Much of it is media hype .
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Another added that one of the purposes of the media hype was actually to deliberately confuse people.
■ VERB
believe
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These boys are too sussed to believe their own hype but aren't beyond the odd stupid prank.
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Above all, don't believe the hype .
EXAMPLES FROM OTHER ENTRIES
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Despite all the hype , I thought the book was pretty boring.
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Is it really Kevin Costner's best film performance, or is that just media hype ?
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There's already been a lot of media hype about Murphy's book.
EXAMPLES FROM CORPUS
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It has succeeded without any of the marketing hype , environmental or otherwise, that rival firms use to soft-soap their customers.
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Produced by one of those boring names that is usually the guarantee of at least a little hype , but who cares?
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Soon enough, results would justify the hype .
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Too much hype , slower demand for its computer workstations, and increased competition.
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Yet the 20-year-old at the centre of the histrionic hype is impervious to it all.
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You could go for advertising hype , the catchy floor displays or the flashy packaging.
II. verb
EXAMPLES FROM CORPUS
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Car alarms are promoted by hyping supposed benefits and hiding problems.
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Give teams a week off between series to rest and to hype the next round.
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It also made the news, hyping the issue.
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Just appeals to him, hyping you up like that.
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Members of all three shifts were milling about the circular room: repeating rumours, distorting facts and generally hyping themselves up.
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She can see that Tommy is hyping him up.
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So does its paying pro athletes tens of millions of dollars a year to hype its image.