noun ( informal )
ADJECTIVE
▪ media
▪ marketing
▪ pre-fight , pre-game ( esp. AmE ), pre-match ( esp. BrE ), pre-season , etc.
VERB + HYPE
▪ live up to
▪
The movie failed to live up to all the ~.
▪ get
▪
This new game is getting plenty of ~.
▪ believe
HYPE + VERB
▪ surround sth
▪
the ~ surrounding her latest book
PREPOSITION
▪ ~ about
▪
I don't believe all the ~ about how good the French team will be this season.