HYPE

I. noun Etymology: by shortening & alteration from hypodermic Date: 1924 a narcotics addict, hypodermic , II. transitive verb (~d; hyping) Date: 1938 stimulate , enliven , increase , ~d-up adjective III. transitive verb (~d; hyping) Etymology: origin unknown Date: circa 1931 put on , deceive , to promote or publicize extravagantly , IV. noun Date: 1955 deception , put-on , publicity , V. adjective Date: 1989 excellent , cool