(~s, hyping, ~d)
1.
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
We are certainly seeing a lot of ~ by some companies...
N-UNCOUNT: usu supp N disapproval
2.
To ~ a product means to advertise or praise it a lot.
We had to ~ the film to attract the financiers...
VERB: V n disapproval
•
Hype up means the same as ~ .
The media seems obsessed with hyping up individuals or groups...
PHRASAL VERB: V P n (not pron)