I. hype 1 /haɪp/ BrE AmE noun [uncountable]
[ Date: 1900-2000 ; Origin: hype 'deceiving, lies' (1900-2000) , perhaps from hype 'drug addict' (1900-2000) , from hypodermic ; influenced by hyperbole ]
attempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval ⇨ exaggeration :
Some experts are concerned that the new drug won’t live up to all the hype.
Despite the media hype, I found the film very disappointing.
II. hype 2 BrE AmE ( also hype up ) verb [transitive]
to try to make people think something is good or important by talking about it a lot on television, the radio etc ⇨ promote :
The director is just using the controversy to hype his movie.
hype somebody up phrasal verb
to make someone feel excited
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THESAURUS
▪ advertise verb [intransitive and transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement:
Some universities advertise on television.
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She has signed a deal to advertise the company's haircare products.
▪ promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television:
He's in London to promote his new album.
▪ market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them:
The collection is being marketed as clothing for climbers and skiers.
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Most companies have agreed not to market products to children under 12.
▪ publicize ( also publicise British English ) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc:
He had done a lot of interviews to publicize his new book.
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The hostages' case has been widely publicized.
▪ hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information:
The boxing match was being hyped as the biggest fight of the decade.
▪ plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio:
Marc was on the show to plug his new play.