a measure of the number of fmcg products visibly displayed on a retailer shelf; merchandisers will employed by the producer to see that their products all face the same way in the retail outlet.
FRONT FACINGS, FRONTS
Meaning of FRONT FACINGS, FRONTS in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012