ART CENTER COLLEGE OF DESIGN

private, coeducational institution of higher learning in Pasadena, Calif., U.S., emphasizing instruction in design and advertising. The college offers bachelor's and master's degree programs in nine major areas: advertising, environmental design, film, fine arts, graphic and packaging design, illustration, photography, product design, and transportation design. These degree programs are supported by several nondegree programs in the liberal arts and sciences and computer graphics. Total enrollment is approximately 1,100. The college was founded in 1930 by Edward A. Adams, an advertising executive. The mission of the college was to prepare designers for the demands of the business world. There is a sister campus in La Tour-de-Peilz, Switz.