POINT OF PURCHASE


Meaning of POINT OF PURCHASE in English

ˌpoint of ˈsale BrE AmE ( also ˌpoint of ˈpurchase ) noun [singular]

the place or shop where a product is sold:

Under the new law, cigarette advertising will only be allowed at the point of sale.

Longman Dictionary of Contemporary English.      Longman - Словарь современного английского языка.