When prices are rising, the market is said to be a "bull market" individuals who anticipate higher prices are considered "bulls." Situations arising which are expected to bring higher prices are called "bullish."
BULL MARKET (BULL/BULLISH)
Meaning of BULL MARKET (BULL/BULLISH) in English
A guide to futures and options market technology English dictionary. Английский словарь-руководство по фьючерсам и опционам рыночных технологий . 2012