Synonyms and related words :
allurement, bamboozlement, befooling, blandishment, bluffing, cajolement, cajolery, calculated deception, circumvention, coaxing, conning, deceiving, deception, deceptiveness, defrauding, delusion, delusiveness, dupery, engagement, enlistment, enmeshment, ensnarement, entanglement, entrapment, exhortation, fallaciousness, fallacy, falseness, flimflam, flimflammery, fond illusion, fooling, hallucination, hoodwinking, hortation, illusion, inducement, jawboning, kidding, lobbying, mirage, outwitting, overreaching, persuasion, phantasm, preaching, preachment, putting on, sales talk, salesmanship, self-deception, selling, soft soap, solicitation, song and dance, spoofery, spoofing, suasion, subterfuge, sweet talk, swindling, trickiness, tricking, victimization, vision, wheedling, willful misconception, wishful thinking, working on