a model for showing the decision making process faced by a customer when purchasing a product = Problem recognition 2. Information search 3. Information analysis. 4. Product choice 5. Action 6. Cognitive dissonnance.
DMP, DECISION MAKING PROCESS
Meaning of DMP, DECISION MAKING PROCESS in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012