a type of non-comparative scale that offers respondents a form of continuum (such as a line) on which to provide a rating of an object according to a criterion.
RESEARCH CONTINUOUS RATING SCALE (GRAPHIC RATING SCALE)
Meaning of RESEARCH CONTINUOUS RATING SCALE (GRAPHIC RATING SCALE) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012