a newspaper ad positioned anywhere in the paper at the descretion of the newspaper; it will reflect in the price paid; also used as a generic term for newspaper advertising.
RUN-OF-PAPER (RUN-OF-PRESS)
Meaning of RUN-OF-PAPER (RUN-OF-PRESS) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012