ˈstore brand BrE AmE noun [countable]
especially American English a type of product that is made for a particular shop and has the shop’s name on it:
Store brands are cheaper than name brands.
ˈstore brand BrE AmE noun [countable]
especially American English a type of product that is made for a particular shop and has the shop’s name on it:
Store brands are cheaper than name brands.
Longman Dictionary of Contemporary English. Longman - Словарь современного английского языка. 2012