total revenue minus direct costs. A very spurious measure because it depends on the classification of overhead (fixed) and direct (variable) costs;divide the gross profit by selling price and times by 100 to express as a percentage (see mark-up).
GROSS MARGIN
Meaning of GROSS MARGIN in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012