Meaning of NEW-COLLAR in English

adjective and noun (People and Society) adjective: Belonging to a supposed socio-economic group made up of white-collar workers who are more affluent and better educated than their parents. noun: A person who belongs to this group. Etymology: Formed by compounding: having a collar of a new kind. History and Usage: Ralph Whitehead, a Chicago reporter who later became a University professor, was one of many people writing in the seventies about the demographic changes that had taken place in the US since the war. He noticed that as a result of the declining manufacturing sector, large numbers of people from working-class ('blue-collar') backgrounds were moving into new areas of employment, and were as a result beginning to acquire new, supposedly more 'educated' values--and to vote differently. In a series of articles, Whitehead described this subgroup of 'baby boomers' in detail: the idea caught on amongst political commentators, and from about the mid eighties the new-collar worker became a stereotype, to be courted by advertisers and politicians like the less numerous (but even more affluent) yuppies. There has arisen what Whitehead calls the 'new-collar class'. New collars are to the middle class what yuppies are to the upper-middle class...New collars earn from $20,000 to $40,000. But what new collars lose in individual wealth when compared to yuppies, they gain back in numbers. New Republic 30 Dec. 1985, p. 20

English colloquial dictionary, new words.      Английский разговорный словарь - новые слова.