The ~ of a particular brand of product is the image or impression that people have of it, usually created by advertising. (BUSINESS)
Few products have ~s anywhere near as strong as Levi’s.
N-COUNT
The ~ of a particular brand of product is the image or impression that people have of it, usually created by advertising. (BUSINESS)
Few products have ~s anywhere near as strong as Levi’s.
N-COUNT
Collins COBUILD. Толковый словарь английского языка для изучающих язык Коллинз COBUILD (международная база данных языков Бирмингемского университета) . 2012